Although concern Vredestein manufactures rubber products since 1909, it was founded in 1946. Now, as then, Vredestein Tyres BV is committed to developing, marketing, selling is the sale of tires for passenger cars, agriculture and industry.
It took really a lot of courage and understanding of the case in order to establish a new business immediately after the Second World War.
Factory Vredestein in Enshede (Enschede) was a joint Danish-American venture, formed of Vredestein and BF Goodrich. Its existence was welcomed at a time when most companies in this industry were in ruins.
Company novice began her career producing tires Vredestein, which, although they have been leaders in the U.S., while at the same time had a tendency to slip on Europe's roads. Thus, the spirit of pioneering, whereby later Vredestein became very famous, helped to develop new tires, corresponding exactly with the European requirements. Tires Profilux then be sold in special packaging that emphasizes the quality of products. Now think about that nice packaging, and about those times.
Tires Profilux were the first of two outstanding products of the fifties and sixties. Like its predecessor, the advertising campaign has helped Masterlux Vredestein to become a leader in the tire market with such an advertising campaign today, which would surprise anyone.
The seventies were less successful for the company Vredestein. The economic downturn and the oil crisis hit hard by the company, and Goodrich's decision to leave Europe in general had the effect of bomb blast. This was followed by years of uncertainty, because the biggest industry representatives fought for market share and its position. But remember this period as a time when employees Vredestein demonstrated the spirit of unity and strength to withstand such challenges.
Realizing the importance of Vredestein for the Danish economy, the government finally end this uncertainty in 1977, when it took a controlling stake in the concern. This became a turning point: the company Vredestein introduced a new corporate identity, and for these two new tires. The owner of a prize Sprint ST 70 and Snow + have become very popular in Europe and brought a new popularity of the name of Vredestein. Behind this emerged a series of Sprint + and Snowstar, which were incredibly popular in vosmedesyatyh.
The Nineties years were a period of dramatic and revolutionary changes in the Vredestein. Support from the government gave the company the opportunity to flourish. Until 1991 it was already a company with a future that is rapidly developing. And a group of investors called Vredestein Investment Consortium (VICO) won the right to take possession of public shares.
VICO immediately began to fund a policy that was initiated a year earlier. This change of direction is two-fold. First, get out of unprofitable mass markets and concentrating on those markets where the position of the Vredestein was strong. Secondly - the development of new products designed to meet the needs of individual market sectors.
This philosophy is oriented to the needs of the market enabled the company to maximize its advantages: flexibility, its specialized know-how, investments in research and development - the fact that she began to develop products in accordance with spetspotrebnostyami.
In the sector of car tires appeared a generation tires Vredestein Trac: The Quatrac, Protrac, Bus Snowtrac, T-Trac and the Bus Wintrac. A similar dynamics was observed in agriculture: there was a rare type of radial tires Traxion + with a brand new tread, and the owner of prizes Flotation +.
Listening to the needs of the market in its own way, with all the attention was for the company's success formula. Recently, this approach led the company into the open sea tire industry with its design innovations. First appeared Axenta bus with red and yellow markings on the sidewall for those car owners who understand fashion. Further, in 1999, were presented Bus Sportrac - the world's first bus, receiving the recognition of the best design companies.
The huge success, which immediately got tires Sportrac, spurred even greater confidence with which the company Vredestein entered into the 21 century, and even more assured that the future - for a premium quality , for the satisfaction of special requirements for the manufacture of tires and of course design. As is characteristic of the company, which has achieved considerable success in recent years, Vredestein ready for anything whatsoever.
